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Pacific Micromarketing can help you understand the value of customer data to your business

We know people

We can help you identify profitable customers and likely prospects for targeted sales, marketing and product strategies to grow your business.

Where they live

We have a range of intelligent tools and techniques, including world renowned household classification system, Mosaic which help to locate optimal customers for your business.

What they want

We can help you understand the characteristics of the customers you serve - where they shop, what they do and the best ways to reach them.

About Us

At Pacific Micromarketing, we know people - where they live, what they do, where they shop, and how to reach them. We provide consumer insights to help improve the quality and integrity of your data using specialised geospatial analysis tools, market analytics; and customer modelling techniques.

As the exclusive licensee of world-renowned Mosaic™, we can provide expert household classification data for Australia and New Zealand - making it the ideal application for customer targeting and marketing programs.

 

What we do

For ever 15 years, Pacific Micromarketing has been surveying, recording, classifying, segmenting and analysing people. Your customers - and those you wished you had. Using Australasia's most sophisticated geogdemographic classification system, we know where they live, what they want, how to reach them, how to acquire them - and we know how to keep them.
 

Solutions

Pacific micromarketing can help you fully understand your customers. Through the use of world-class geo-demographic segmentation tools and sophisticated customer profiling, Pacific micromarketing will bring your customers to life by providing powerful insights into their:

demographics
lifestyle
attitudes
purchasing preferences
market potential

Once you understand why your customers respond to your courrent offering, you are able to effectively target new customers through customising communication and the nature of your offer.